If you have videos longer than five minutes, consider adding chapters to your videos. Personalize your forms to include the fields you want and set them to trigger at any point during your video. Search bots can only read text, which means Googles algorithm loves video transcripts. Learn practical tips on how to elevateyour video marketing efforts. Audible, the audiobook streaming service, excels at creating unique, engaging live events. When promoting our latest series, Want to make your social videos shine? Consider a mid-profile shot of a person, action shots, product close-ups, or animations or graphics. The key to reaching your niche is to truly understand them better than anyone else. Learn how to record your screen on a Mac or Windows computer. Not satisfied with your engagement numbers? Now that you have a rough draft put together, its time to bring other people in the mix and get their input as well. Consider what employees will need to be involved and whether youll need props, sets, actors, and filming equipment. Learn more about our company, team, careers, and values. There are common misconceptions that B2B marketing is formal or even stuffy, which would seem to preclude video altogether. Making your first video can be a little daunting. We suggest going about this in three ways: tracking video events as part of your website analytics, comparing leads from different sources, and scoring leads for your sales team. The 5 best video hosting sites for businesses in 2023 | Zapier Check out this quick video we put together for International Womens Day, a short and simple nod to the brilliant women of Wistia. Once your plan is more finalized, its time to show upper management the details and present them the budget. Just listen to Udi Ledergor, Vice President of Marketing at Gong.io: If youre looking for a niche platform to broadcast live content, LinkedIn Live could be the answer. Fetch online videos in the original quality, HD 1080P, and 4K. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community. Get the latest video marketing data from 80 million videos uploaded to our platform and insights from 1,500 marketers. Product Spotlight: See What's New in Wistia [June 2023] Marketers often distribute video content on their businesss website, social media, and through traditional commercials. Informational videos tell the reader facts or opinions about an industry topic. Keep reading to learn more! Embedding Wistia Videos on Your Website - Currency Marketing We just listed our most popular integrationsbut theyre far from everything. This video starts with a welcome message before diving into what we offer and why potential customers should trust our product. Here are 10 foolproof LinkedIn video ideas that you can start experimenting with today! Wait, what? 6 Min read You're looking for a way to add professional closed-captions on your Wistia videos ? Read on for the best channels and best practices for promoting your video content. Your own website is the perfect spot to showcase all of your great video assets. Wistia - Reviews, Pros & Cons | Companies using Wistia - StackShare Remember, your professional audience is looking to be educated and inspired. LinkedIn also allows you to easily create video content on the fly. The door is wide open for brands to experiment and create an impactful video presence. Launched in 2020, LinkedIn Stories feature the disappearing video format first made popular by Snapchat in 2011 (and later adopted by Facebook and Instagram). Support Help . If your playtime is low, you might want to assess the content and format of your video or the context its in. Once your videos are up and running and views are rolling in, youll need a way to measure and analyze the results. Think about the last time you surfed around a companys website and thought to yourself, Is this business even legit? What makes a lead good? Learn more about our company, team, careers, and values. When will each video be published? Using video right on your site can actually help you build a more human connection with your audience and earn their trust. Over time, youll learn each social networks nuances. Its time for you to get out there and start measuring the success of your video against your goals! Get to the heart of why your company and employees are passionate about these areas, and share stories on tangible ways your company is making strides. Its not just about the number of shares and likes you get; pay attention to what people are saying about your content, too. From the example above, YouTube can be great for improving video discoverability but not so great for providing an uninterrupted video experience or for capturing leads. Subscribe for updates from Wistia with fresh video marketing insights delivered to your inbox twice a month. Video is a powerful tool, but we all know that teamwork makes the dream work. While this effect might diminish over time, brands can take advantage of this and really lean into video content to get more engagement with fewer posts. However, its important to understand the types of video content you can create before diving in. And we haven't forgotten our friends using HubSpot and Marketo we've got you covered, too. Whether youre embedding a single video or creating a video gallery, our customizable video player puts your brand front and center. Most focus on product education and creating new customers with video. Get the latest video marketing data from 80 million videos uploaded to our platform and insights from 1,500 marketers. Now that youve got some ideas flowing, here are a few additional resources to help you craft a professional videowithout a ton of fancy equipment or a production team. Many businesses focus too much on view count and lose track of the deeper story of how their video is performing and resonating. Now that we know we've established the importance of using videohere's how you can get started. Wed suggest picking a couple of other metrics to measure in addition to view count, depending on your goals. We analyzed over 80 million videos uploaded to our platform to bring you this years report. A testimonial video features a customer explaining why they use and love your product or service. More granularly, 42% of people watch Instagram Stories, and 35% of people watch video content directly in the newsfeed. Rememberjust because your video can show up for video results doesnt mean it necessarily will. Make sure to bring proof (like statistics or competitor videos) that will help make the case that this video will meet company goals. Here, I spoke with Chris Lavigne, Head of Production at Wistia, to learn how AI is changing the way we create videos, and how it can power your next marketing video. Then, edit videos and create clips right from our platform. One feature we regularly use to embed videos onto our blog posts is Move and Copy. Check out this recent example that uses short, text-based videos to promote their employee handbook templates. When adding a video to your website, think about the location of the video. Stacks 81 Followers 46 Votes 0 I use this What is Wistia? Even Spielberg had to start somewhere. The GA dashboard and reports show you all the video performance metrics for your site from play rate, engagement rate, and conversion rate. Its hosting and implementation tools will allow you to create your own marketing channel, and are a favorite among marketers. We actually tested this theory at Wistia! You can add interactive elements to the timeline of your video for these desired actions: Word-of-mouth is one of those intangible things that you cant quite measure without some ethically questionable wiretapping activity, but social sharing is probably the closest thing to measuring sentiment toward your business. Take a look at this example from a Wistia customer to see one way that UGC is created: As you can see, our customer talks about why they like Wistia and even goes into the specific features. Have you ever noticed how many ads and related video links you encounter on a YouTube video? Did your page actually benefit from including a video? Thats a no-go! The Guide to Getting Started with LinkedIn Video - Wistia Blog Wistia is a breeze to use. By adding CTAs and lead capture forms to . Pretty handy! Now that you understand the video metrics to track, we hope youll feel more confident about looking at your video marketing analytics to improve your video strategy time after time. If youve been interested in growing your career at any point in the last decade and a half, youre probably already familiar with LinkedIn. Their software helps marketers unlock the power of video to make human connections and drive business results. Video marketing doesnt have to cost a fortune. Discover how this animated production company uses Wistia to build and showcase an impressive portfolio, enhance client proposals, and close Sign up to get Wistias best and freshest content. Help your business thrive with video, and find out what other companies are planning for the year ahead! Give your browser permission to access your microphone and camera. Privacy and Terms. Video marketing guidance every step of the way Just getting started with video? Competing metrics and goals can be confusing, so we recommend setting up some SMART goals before you get started: specific, measurable, achievable, relevant, and time-related. Okay, so, youve shot your video. This allows you to create video content whenever you want, complete with customizations like stickers and text. Learn how to record your screen on a Mac or Windows computer. But, there's more to video than measuring views and search results. What was your motivation for starting the company? Having a clear understanding of your marketing funnel and how you want to use video to enhance that experience will make it easier to set realistic goals that align with each stage. 1. Native LinkedIn videos auto-play in the feed, so the first few seconds are crucial for capturing attention as people scroll. This might include a live Q&A with someone from your team or an external guest, or an inspirational conference session. Use our software and your videos to grow your business. It includes helpful editing features such as video trimming, clip merging, and speed adjustment. Video marketing refers to incorporating video on marketing channels to attract new customers and seek higher engagement. Before you press record, however, check out a few of these handy tools to help your content really shine. Seamlessly import videos to your library, send viewing data to your CRM, publish to marketing channels from one place, and measure video performance from your existing dashboards. In Wistia, you can measure total plays, play rate, engagement, and conversion actions taken by viewers by top embed location. Make your videos look more professionalforfree, Implement a video strategy that engages viewers and capturesleads, Scale your video strategy and get actionable insights onperformance, Optimize your video strategy and control the customer experiencestart tofinish, The best video hosting platform for marketers!, Wistia is a great video platform for businesses. 1. How did your business get started? So, how can you reach your intended audience using video on LinkedIn? When the video recorder bar appears, choose your settings and then select "Record Entire Screen" or "Record Selected Portion.". According to Wyzowl, 41% more businesses are using video today compared to 2016. These videos often have similar messaging to a companys About page or its mission statement. Level up your webcam setup for video calls, webinars, and video podcasts with the help of Stephen Petto, Wistias videoproducer. Were always adding integrations to make Wistia more helpful for marketers. Thats not to say content shouldnt be engaging or fun, but save your wacky, off-the-wall ideas for a more casual platform. This will help you keep your content focused and will make the success of your video much easier to measure. Many marketers know they should be using video strategically, but often create video content simply to check off a box. And Magisto reports that "60% of businesses spend more than 25% of their marketing budget on video." Determine where your video should live, Website vs. Social: Tips for tailoring your marketing videos, Website videos: Add videos that answer pain points, Improve your video marketing with analytics and data. Write out a complete video plan that answers each of these questions: In reality, video marketing is all about using video creatively to achieve your business goals. Keep it short. With that information, create guidelines about what content seems to perform best. Wistia's Guide to Instagram Video - Wistia Blog See how viewers are watching, second-by-second, so you can find out what's working, and send that data to your CRM. Boost engagement and make it easy for viewers to take action. Check out these six, You might notice the SparkToro example is from, Looking for more ways to level up your social media video content? Experienced video marketer? Wistia | LinkedIn 15 Types of Videos That Every Business Can Use, The Best iPhone Camera Settings for Video Pros in 2023, How to Build a Multi-Camera Live Streaming Setup, How to Live Stream an Event for Your Business in 7 Steps, 7 Wistia Integrations to Boost Your Video Marketing Efforts, What is Video A/B Testing? Introducing recording in Wistia You might note the platforms video length guidelines and whether its core audience prefers casual or formal content. If you need to keep your budget small, look at ways to cost-effectively produce and promote your videos. You made it to the end of this guide. Keep your focus on the professional community with events that cater to education over entertainment. Get the latest video marketing data from 80 million videos uploaded to our platform and insights from 1,500 marketers. Companies finding success with video marketing. Having embedded videos can boost your search engine visibility and even encourage visitors to spend more time on your site. The main difference between website videos and social media videos is their focus. Or maybe you want to generate leads right on LinkedIn? Follow . You now know five awesome types of videos you can create and the steps you should walk through to get going on each video project you undertake. Lets dive in. Change the text around the video to better indicate the videos purpose. The above list is visually presented as a carousel. A few simple tools are all you need to get started and create great videos. The early bird gets the worm but the second mouse gets the cheese. As simple as that may sound, the content is always educational and delivered in a compelling way, as this video proves. But when you know the type of video youre making, where it will live, and what format it will appear in, itll feel less like youre wandering around a dark room by yourself. How to Download Wistia Videos for Free (4 Feasible Ways) How to Use Wistia: A Step-by-Step Guide Meryl Ayres & Jordan Wellin Updated: July 28, 2017 Published: March 14, 2017 Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. When it comes to using video on your website, different platforms serve different purposes. Once youve nailed down your video marketing goals and strategy, its time to focus on the video content itself. Though LinkedIn does allow pages to post videos up to ten minutes long, 30 to 90 seconds is the sweet spot for most brands. How likely are your video viewers to get distracted by other content that isnt yours? Learn more about our company, team, careers, and values. Help promote a marketing event or campaign. Experienced video marketer? No problem. It is designed exclusively to serve companies using video on their websites for marketing, support, and sales. Looking at your videos play rate can help you answer just that. When it comes to newsfeed video length, short videos are often better. Social Media Integrations Wistia Youve done multiple takes. Lets dig in! How to Video Record Yourself Presenting A PowerPoint - Wistia Blog Instructional videos like this allow HubSpot to reach out to new customers and offer something to help them grow, establishing the brand as helpful before even coming close to asking for a sale. Wistia Pricing, Alternatives & More 2023 | Capterra You have some B-roll. Videos on social generally get followers and their friends excited about your brand and eager to explore more on your site. Leave plenty of room for testing and analysis, so you can replicate the aspects of a strategy that works for your business and leave other tactics behind. Dive into the specifics of these integrations and how they can fuel your funnel. It even comes with preset filters and effects to add a distinct feel to your social media videos. Dont currently use Wistia? To make an effective video, you'll also need a great marketing strategy behind it. Educational or entertaining content tends to be more shareable. Weve also put together a few GA shortcuts, including a video tracking dashboard and an easy way to create segments that reflect video ROI. Whether you're pitching 10 times a day or 10 times a year, this guide will teach you how to get the most out of your sales videos. If you feel like your video marketing efforts arent paying off, it might be because youre treating the video as the means to the end. For Pyramind, a San Francisco-based music production school and studio, video is more than an outreach and awareness tool: Its actively driving potential students and customers their way. Help your business thrive with video, and find out what other companies are planning for the year ahead! Plus, strategically choosing where you shoot your video and whats in the background can actually save you a ton of time in post-shoot editing. By getting to know your marketing automation, email, and video platforms well, you can get the most leads out of each video with minimal extra effort. Generate leads and nurture prospects through your marketing funnel with in-video contact capture forms and calls-to-action. Get the latest video marketing data from 80 million videos uploaded to our platform and insights from 1,500 marketers. If youre in need of ideas, weve got you covered! Something like a customer testimonial video might make more sense in a slightly longer format; dont cut off critical information just to meet the recommended duration. Here are a few suggestions for boosting engagement: Time played is the total amount of time people spent watching your video. Social media platforms often measure engagement with these actions: People might be talking about your company in ways you cant measure, but keeping track of how theyre sharing and discussing your content on social media can be a decent litmus test. However, youll note they dont teach the viewer how to implement these trends, as an educational video would. Learn more about our company, team, careers, and values. This comprehensive guide covers domain extensions, top-level domains (TLDs), and everything you need to know to pick the perfect domain name. Alright, weve learned all about where you can post videos across LinkedIn and tips for creating high-performing video content. Use paid promotion methods (i.e. Tips for preparing your shoot, directing, and coaching your teammates to achieve their best takes. Wistia integrates with three of the largest marketing automation providersHubSpot, Marketo, and Pardot. But today, video marketing takes place on a wide range of platforms, from TikTok to YouTube, and is used for a variety of purposes. Now what? LinkedIns straightforward video offerings lend themselves well to simple videos. Video SEO is just a larger piece of your overall search engine strategy. The task can feel scary and intimidating, and ROI is difficult to predict at the outset. Even in todays video-saturated business culture, its rare to see a company that uses video effectively in almost every way possible. Consider what your audience is hoping to learn from you, and then develop video content accordingly. For example: Views are a great measurement of how youre making brand impressions and fostering familiarity, but theyre just the beginning of your videos story. It covers the following topics: Generating an Embed Code Inline vs. Popover Embeds Inline Embed Options Popover Embed Options Email Embed Options Generating an Embed Code Check out the resources below to get your feet wet and build video-making confidence. If youre using Wistia, weve got a few handy built-in tools to help you rank for your most prized keywords. For example, if you can show that 500 hours were spent reading 20 blog posts, but 700 hours were spent watching five videos, it surely makes the case for investing in video. Get articles, tips, and tricks on video production from Wistia. Who uses Wistia? And depending on the goals you laid out before creating your video, putting your video content on YouTube could actually have a negative impact on your results. Make sure that you account for time to edit and for stakeholders to review the video before the publishing date. The social media platform is a dedicated space for your professional audience, and theres never been a better time to try different strategies with video content, whether its native LinkedIn video, video through Stories, an advertisement, or LinkedIn Live. If your brand is hoping to boost exposure, you might create top-of-funnel educational videos that build trust. Try different types of videos, varying video lengths, and videos for all the stages of your buyers journey.