The bestpart about selling on WeChat is Idont need to purchase inventory in advance. They can also like or comment on others posts at the same time. WeWOOD is a super trendy watch Brand. WeChat is of course a social network, and generating incentives to share are an essential element of WeChat marketing. These ads are highly visible, being in users primary news feeds. WeChat Pay is a mobile payment solution that allows users to make purchases using their WeChat wallet. because 100% Natural wood is made from reclaimed material. Thanks for this article full of good advice. In addition to its new role as a sales platform, The next thing you can consider in order to help you sell on WeChat is putting display, WeChat has been allowing brands to advertise on Moments since 2014. Looking to start your own business? Hello,i am azhari from malaysiai would like to collaborate with you wang hong. One way that WeChat differs from Facebook is that brand posts dont appear in the news timeline. Instead, they appear in the chat section. The most common form of social sharing has been popularized by social commerce startup Pinduoduo: group buying. When it comes to video content, it is recommended to use short videos of 30 seconds to one minute, because people dont like watching too long videos. It's not your market. I took some pictures of the clothing, found photos of celebrities wearing Minions and posted on my WeChat moments (similar to a Facebook post). With an all-in-one inbox, businesses can manage all their WeChat conversations in one place, making it easier to respond to inquiries, track orders, and manage customer relationships. Perhaps the most notable example of selling in China via WeChat occurred in 2018 when Mini Cooper worked with influencer Becky Li. How to Sell selling Visit mp.weixin.qq.com on the desktop and log in. Other ways to find WeChat Mini Programs include: In 2021, the most popular type of WeChat Mini Programs related to daily services. Plus, well share some helpful tips for navigating the world of WeChat e-commerce. WeChat They can define their target users based on gender, age, location, occupation, preferences, consumption behavior, etc. Max Scherzer: Discussing No-Trade Clause 'Pointless' Until Mets Weidian is the biggest free platform to create WeChat shops. The average WeChat user now spends 82 minutes on the platform every day. The 4 most popular 3rd party WeChat e-commerce platforms are Weidian, Youzan, JD.com, and Lewaimai. She already had experience with influencer promotions on WeChat, as had her audience. They are more affordable than WeChat Moment ads (a follower from WeChat banner ads will typically cost around 13-15 RMB), but dont carry the same impact in terms of PR and conversion. By clicking Accept, you consent to the use of ALL the cookies. Here are a few of the main options to drive traffic to your WeChat store. To get deeper insights into Chinese social media marketing and utilizing it to serve your business, join ChoZan, a training and resources platform for Chinese social media marketers. WeChat advertising. Thanks to the arrival of WeChat Mini Programs and the ease of setting up WeChat Stores, the app is now at the forefront of social commerce. WeChat Mini Shop is integrated with WeChat Pay, which makes it easier for users to purchase products using their WeChat wallet. Working on WeChat in conjunction with influencer Becky Li, Mini Cooper managed to sell 100 of its iconic cars in just 5 minutes. Yes we can help you, send us an email please Izina WeChat users scan the QR code to access content quickly. Alot of sellers on Taobao claim they are selling western products, but usually arent. Users can create posts and chat to friends. Sometimes when a store is having a sale, I will purchase and store some unique items. Hello can we see your wechat group :). A WalktheChat representative will reach back to you within 1 business day. You need to put your new site in front of your potential market to attract account followers and product sales. 2. In this way, customers can finish the whole purchasing process within WeChat, so that a higher conversion rate can be expected. As we mentioned before, there is a wide variety of WeChat shop platforms available. Social shopping is rapidly gaining in popularity. You can use detailed analytics to track the sales progress of each team or outlet and create incentives to motivate the team. How to sell on WeChat via WeChat Store? This is comparable to using an eCommerce platform like BigCommerce, Square, or Shopify to build an online store, rather than coding in HTML/CSS and JavaScript yourself. Check out the list of recent Wechat accounts offered for sale. selling It received a good feedback with plenty of users liking the post and leaving positive comments under it. For example, on the International Womens Day this year, Alternatively, Account ads appear as a banner ad at the bottom of a WeChat article. WeChat optimizes the type of ads that appear to maximize user engagement, and Mini Program developers receive a share of ad revenue. Users are using mini-programs instead of mobile apps to book movie tickets, order food delivery, or do shopping. 1. Normally I receive the payment before I deliver the products. Moments ads usually present in the form of texts, pictures or a video, sometimes along with promotional campaigns or giveaways. In this post, well go over the basics of how to sell on Wechat, including setting up your account and beginning to build your customer base. This is a question we get A LOT. The ads you choose will depend upon your marketing budget and at which stage in the buying process youre trying to reach users. Online research: How to sell on Wechat WeChat is the largest social media platform in China with over 1 billion active monthly users. Read or watch the video from the complete guide in Mandarin Chinese from WeChat. Selling things on WeChat means setting up a WeChat Shop, and the process can be quite tedious due to its stringent rules for the verification process. Select your account type (in the case of an overseas account, Service Account will be your only option). How much youcan sellon WeChat totally depend on the products you choose, and the effort and time you put in. As with any e-commerce offering, you cant just create a site and expect sales to start rolling in. If your business is legally registered in China, heres what you need to prepare before you start: Business license, identification documents of the administrator, Trademark certification, brand authorization certificate, Report or certification depending on the industry of your business. Please follow our official WeChat account to get more updates about the latest news, feature updates and case studies. In addition to its new role as a sales platform, WeChat provides a platform for brands to get direct feedback from customers, and especially for foreign companies to test the Chinese market before further investments. 250 exposure per month, 8000 engagements per month. After downloading and installing WeChat on your mobile phone, you can sign up for WeChat with the following ways: 1. Most brands (especially brands that are new to China) choose to leverage Chinese bloggers or influencers in order to drive traffic. N0 investment and no inventory needed. How to Sell on WeChat? Market and sell your services through WeChat. 10 Chinese KOL Agencies and Platforms To Power Your Growth In Asia, 15 Social Commerce Platform Examples That Prove Social Is Key. At the beginning of the campaign proper, Li sent messages to her followers where she related stories sent to her in response to the preview messages. As part of our Chinese e-commerce service, well design and set up your brands WeChat Shop. October 28, 2022. Youll advertise your brand to a whole new user base in the process. This is especially important for cross-border purchases, where the brand narrative plays an essential role in triggering the purchase. For some social networks (for instance Weibo which has investment from competitor Alibaba) it will be more complex to create bridges with WeChat, but some workarounds exist. Note that Youzan is not free. WeChat marketing: how to engage over 1.4 billion consumers in China? Select a Service account (Subscription accounts arent available to international businesses). As opposed to Weibo, which limits users to 140 words per post, WeChat allows KOLs to post, Understanding the WeChat VS Weixin is crucial for brands looking to expand their reach into the Chinese market. Our team now offers a one-hour training session on the best practices for using a WeChat personal account for business, so contact us today if you want to revamp your WeChat account to start earning more from your WeChat network today! They can simply be HTML websites optimized to be accessed within WeChat. This creates huge opportunities for brands hoping to market their products and services to that sizable user base. Once your WeChat Store is published and live, a new WeChat Pay business account will be created automatically. A WeChat shop refers to any e-commerce experience optimized for WeChat. When users are accessing your website via WeChat, they can use WeChat as a billing system to check-out through a one-click-payment: this enables an extremely seamless user-experience and a significant increase in your sales conversion rate. 10. 6. JDs account ad (circled in orange) shown below a WeChat article. For a step-by-step guide, read Setup Guide: WeChat Official Accounts. Set up a brand page on WeChat. When I first started selling on WeChat, I had no idea what selling approach to takesince I didnt have my own brandedproducts. For example, on the International Womens Day this year, Dior launched a WeChat Moments ad to promote its new lipstick series. Its easier to communicate with my customers in the group who are interested in my product choices. There are certain features on WeChat that turn users into How I Started a Profitable Business in My Spare Time Selling on WeChat. Marketplace to Buy and Sell WeChat Accounts. By setting up these abandoned cart reminders, customers are more likely to return to the items left in their shopping carts and complete their purchases. With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, theres no doubt that WeChat is a major player in. You can set up a WeChat Store so that people can purchase your goods without leaving WeChat. This means that potential customers can be only one click away from purchasing when they read influencer content about your brand. There are two major options of direct advertising on WeChat: Moments ads and Account ads. You can swipe down on WeChat to access a list of saved or recently used Mini Programs. QR codes are a powerful way for businesses to drive WeChat followers. How I Started a Most of these platforms offer multiple payment options, and a clean design. How can businesses integrate payment options on their WeChat e-commerce store? As far as I know, those who are sellingluxury products have a low number of salesandpopularproducts like baby formulahave very lowmargins. But I dont know how to set up mini programs on this app, do you also help us to develop it? WeChat also makes brand marketing and promotion super simple: All in all, WeChat Stores help brands to create a seamless, high conversion experience for their customers. Some notable features of WeChat Stores include: Although you could build a WeChat Store yourself, most businesses prefer to work with a 3rd-party WeChat Store provider to create their store. Another aspect of WeChat with potential for social commerce is. To make everything function seamlessly, WeChat now includes three sections: Each day, more than 120 million active users post in Moments, 360 million users read Official Accounts articles, and 450 million users access Mini Programs. If youre a small business and looking to start selling on WeChat, this guide is for you. It allows users to share photos, videos, and text posts with their friends. Here are some tips to help boost your sales on WeChat. And my team will contact you with one of our wechat consultant . After brands create their online store on their official account (WeChat Store, ) or on other e-commerce platforms like Wei-Store (), they can link it to their official account in the menu bar. WeChat will then take the users to a linked article in both cases. There is one significant distinction between WeChat Stores and other social eCommerce platforms. WeChat started out as a messaging APP, and quickly extended its functions to include social medias and services. Click on the button to register a WeChat Mini Shop for free. Too good to be true? Select the WeChat account you want to use to create a WeChat Mini Shop on your mobile and it will show that youve successfully logged in. So why should you sell on WeChat? WeChat Mini Shop allows businesses in China to set up a store on WeChat without coding. They behave like advertising banners on websites. Get all the tools you need to boost your WeChat sales strategy on SleekFlow. WeChat Pay is a popular payment option for WeChat users, and integrating it into your sales process can make it easier for customers to make purchases without leaving the app. This means that other WeChat users who add you on WeChat may be complete strangers, so if you are using WeChat for business purposes, then you want to make sure your WeChat account profile communicates that. As of January 2022, Weixin/WeChat was the fifth most popular social network worldwide, after Facebook, YouTube, WhatsApp, and Instagram (although TikTok is also ahead if you include its Chinese version, Douyin). WeChat has its own payment system. Suppose youre grabbing some dinner from McDonalds. Click on the Fill inbutton to complete the basic details of your business, such as business logo, store name, nickname, address, and more. You also have to understand what the Chinese market wants and expects in an e-commerce experience. 1. Use a SaaS WeChat Store provider. . Although WeChat may not be a commonplace name to many westerners, it is extremely popular in China. Account; A vertical stack of three evenly spaced horizontal lines. WeChat Its not uncommon for salespeople to generate as much as 70% of their sales volume through simply better managing their WeChat personal account. Head to the WeChat accounts page and change the language to English. Also, to ensure your clients or prospects know that you are using your WeChat account for sales and/or after sales service, write that into your short bio description! Could it getany better than this?! Businesses should write informative articles about their product, services, trends, and tips.. People also share informative articles that they consider interesting, therefore a well-written valuable article can help businesses to increase brand awareness. It is relatively easier to share articles than create an original one but the original content gets more attention. It costs 4,800 RMB (about $750 USD) per year for its cheapest plan. It marked the start of the Social Commerce revolution the integration of social networks with stores. I believe there is no point tosell something you dont enjoy yourself. You will receive a notification on WeChat once the verification is complete. Here are some of them: Despite being powerful marketing potential, WeChat stores have limitations: Since WeChat introduced WeChat Mini-programs in early 2017, there have been questions as to what is the difference between a WeChat store and what is a WeChat Mini-program. From this point forward in this article, we will use the term WeChat to encompass both app versions. Also, Chinese people tend to go with the flow, meaning if one customer in the group purchases my products, other customers in the group are very likely to follow. The deal also includes a player option for 2026-27 worth $57.1 million. Users often see QR codes in articles that interest them. They can consist of pop-up ads, banner ads or video that are auto-played (for instance while after a user wins or loses at a WeChat Mini-game), WeChat Mini-program ads are, as of May 2019, extremely efficient for followers acquisition. Abandoned carts are a common problem in e-commerce, but sending automated, personalized retargeting messages on WeChat can help recover lost sales. Read more about the features and benefits of WeChat Pay. So if you are a shopaholic like me, I suggest you think about making a business out of it! We have 10 years of experience in WeChat Marketing. , it is likely to reach $3,370 billion by 2028, much of which is due to selling in China via WeChat. When users click the ad, they will be directed to JDs online store. Log in to your WeChat Official Account and search for under Mini Programs. 12. renascence-boutique.com thank you. What if you dont always have new projects to share but you still want to stay top of mind on your clients WeChat Moments? Users can click the menu bar (circled in red) to get to their online store. However, the second-most popular type (16%) involved eCommerce, with 6% year-on-year growth. Among them, launching promotional campaigns is also a common and effective way to grow subscribers. If you are using your WeChat Profile for business, have a photo that represents you. These tools can help you quickly respond to customer inquiries and provide support around the clock. By integrating your WeChat data with your CRM, you can better understand your customers' needs and preferences and tailor your sales strategy accordingly. Sign up with mobile One mobile phone number can only be used for creating one WeChat account. Its highly recommended to be a legit account. Another popular way to sell on WeChat is to create an online store where users can directly view and buy your products. Instead, brands have to create their own WeChat compatible store using JavaScript. I am Wang-Hong, a Chinese girl and i have 100 wechat groups, I can help you to sell on wechat. How to Sell in China Via WeChat: Selling in China via WeChat Introduction to WeChat WeChat Official Accounts (Brand Page) Setting up a WeChat Official Account Creating a WeChat Store WeChat Stores vs. WeChat Mini Programs Accessing WeChat Mini Programs WeChat Ads Selling in China via WeChat Links in Mini Program ads can take viewers to a website, another Mini Program, a WeChat Official Account, a WeChat coupon, or a game on the App Store. There are two types of WeChat Official Accounts that can be used for marketing: WeChat service accounts. At the end of 2016, customers could pay via WeChat Wallet in over 2,400 Starbucks stores across China. Please leave a comment beloworsend us a message. So whats the norm? I am only selling on WeChat part-time and Im making a business out of my shopping addiction. They wont even have to fill in their information again when they come back for repeat purchases. Why? Starbucks was the first brand to benefit. Set up your own WeChat Store and youll be in good company. You are here: Iwent into a shop and saw unique Minions clothing. QR codes are prevalent in China. WeChat Official Accounts can be used for marketing in one of two ways: Service accounts on WeChat: For WeChat users, these accounts show alongside friends. Weidian enables companies to create stores connected to WeChat via WeChat login, payments, and other WeChat social functions. WeChat mini-programs have been taking Chinas eCommerce industry by storm. So why should you sell on WeChat? If youre a small business and looking to start selling on WeChat, this guide is for you. 14. In 2020, more than 100 million people purchased in shopping malls and department stores on WeChat Mini Programs. Selling You will then be directed to the page to complete the list of missions. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. In 2020, more than 100 million people purchased in shopping malls and department stores on WeChat Mini Programs. Share this article on your favourite social media, WeChat and Line are both global leaders among instant messaging apps. President Joe Biden speaks during a high-speed internet infrastructure announcement in the East Room of the White House in Washington, DC, on June 26, 2023. In fact, a poll by QuestMobile in February 2019 showed that recommendation from other accounts was the main way for WeChat users to discover new accounts to follow. Because they are on sale, my margins will be much higher and I can always return the unsold products to the store. This month, JD.com, Chinas leading e-commerce site, put up an Account ad of its promotion of childcare products on WeChat. WeChat boasts a range of features including instant messaging, voice and video calls, social media, e-commerce, and mobile payment. Youzan is also one of the largest ones. Recently, Mobike, a fully station-less bike-sharing system, also partnered with WeChat. As such, you need to help your customers find your shop. What if I told you that you can make money through a simple mobile app called WeChat without investing anything? Scan the QR code using your business admins WeChat account. More than 50% of people on this platform prefer images to any other content. This is undoubtedly one of the main reasons for the recent WeChat Mini Program usage explosion. Upload the products you want to sell onto your WeChat Mini Shop. Here are a few of the major WeChat store providers you might want to keep in mind: You can connect your corporate bank account with WeChat to receive cross-border payments directly from Chinese customers. Social shopping is rapidly gaining in popularity. Easy to access, quickly loaded, and easy to share with friends. Chinese will not buy a product from a brand that they do not know. These partnerships are less common in 2021 because businesses can now apply for a WeChat account without a license. Since this initial seeding phase, Giesswein is receiving daily organic orders on their WeChat shop, and is running several campaigns per month to accelerate growth. Can you assist. Brands can use their WeChat Official Accounts to gather followers, send them push notifications, and redirect them to a website or eCommerce page. With 1 billion WeChat users who perform more than 1 million transactions per minute on the app via WeChat pay, the platform represents a real growth potential for e-merchants. Integrating your WeChat sales with your existing CRM such as Salesforce or HubSpot can help improve customer segmentation and provide a more personalized sales experience. It is true both for B2C businesses (by partnering with lifestyle or other influencers) and for B2B businesses (through collaboration with other accounts in your industry or targetting the same B2B customers). WeChat Accounts - Buy Sell Trade. Mobike also conducted a 30-day free ride campaign at the same time so that users can even share their free rides with their WeChat friends. The purpose is not just trying to sell stuff. After brands create their online store on their official account (WeChat Store, ) or on other e-commerce platforms like Wei-Store (), they can link it to their official account in the menu bar. If you are working in China with a local company and local teams, Youzan might be a perfect choice for you. Those products to me are boring,plus the markets are too saturated. After a client has pre-ordered online, the salesperson will either arrange for the product to be delivered to the clients home, or reserve it for in-store pickup. Freedom to design user interface the way brands want. Head to the WeChat accounts page and change the language to English. Users can then click on the push notification message or access it from the bottom menu. They are also commonly seen on WeChat. Online shopping is also the norm for Mainland China residents, which is why its common for them to never set foot in a store and simply order the product through directly messaging their salesperson on WeChat.